April 12, 2011
Beneficial Bank Representatives Visit 62 Local Schools On National Teach Children To Save Day
PPHILADELPHIA, Pa., April 12, 2011 – Representatives from Beneficial Bank, a full-service bank that specializes in serving the financial needs of the greater Philadelphia region, will visit 62 schools throughout Southeastern Pennsylvania and Southern New Jersey today to speak with students on National Teach Children to Save Day. Fifty-nine Beneficial representatives will teach more than 4,500 local youth about the importance of saving through youth-focused financial literacy lessons.
"Beneficial Bank is not only a bank, it is an education company that is committed to teaching financial literacy programs in the communities that we serve," said Gerard P. Cuddy, President and Chief Executive Officer of Beneficial Bank. "We firmly believe that teaching children about money and saving is a crucial part of a solid education and we are proud to offer valuable financial lessons on this important day."
Beneficial representatives will illustrate the importance of spending smartly, saving, earning interest, borrowing and giving back using themes from Mark St. Germain's Three Cups and Stuart J. Murphy's Less Than Zero children's books. The books demonstrate the importance of starting smart financial habits early and making wise money management decisions.
Teach Children to Save is a national campaign that raises awareness about the important role that banks and bankers play in helping young people develop lifelong savings habits. The program has reached 4 million young people with the help of some 97,000 banker volunteers through its annual awareness day and the Teach Children to Save Web site: www.teachchildrentosave.com.
For more information about Beneficial Bank, visit www.thebeneficial.com.
About Beneficial Bank
Founded in 1853, Beneficial Bank is the oldest and largest bank headquartered in Philadelphia. It is a community-based, full-service financial services company that has served individuals and businesses in the Delaware Valley for 158 years. With 65 offices in the greater Philadelphia and South Jersey regions and $4.7 billion in assets, Beneficial offers a full array of financial products that includes commercial, consumer and real estate lending, insurance and wealth management. Visit www.thebeneficial.com for more information.